Joop! ss25 Sep 2024

As a Digital Tech for the Joop! Spring/Summer 2025 campaign, I managed the digital workflow on set, ensuring a smooth and efficient production. The workflow was based on the use of a Hasselblad system, allowing for exceptional image quality and precision. My responsibilities included overseeing tethered capture, maintaining image quality control, and securely handling all digital assets. By collaborating closely with the creative team, I ensured a seamless process, allowing the photographers and art directors to focus on bringing their vision to life.